OUR

CurlyWorld products are developed using the finest botanical ingredients, specifically formulated to protect and enhance the natural beauty of curls based on a comprehensive understanding of the science and nature of curly hair.

Our expertise is inspired by the first-hand experiences of our curly founder, Lorraine Massey, whose personal relationship with her own curls and countless hours cutting, styling, and caring for thousands of curly clients have driven her curl advocacy.

Every CurlyWorld product, tool, and methodology is developed to fulfill the promise of encouraging people everywhere to accept and celebrate their authentic curly selves and enjoy a carefree curly lifestyle.

All CurlyWorld products are water-soluble, sulfate-free, silicone-free, and paraben-free.

CurlyWorld products are designed to help promote a healthy planet and are cruelty-free, gluten-free and non-GMO.