For beautiful, healthy hair; understand your curls’ natural tendencies and follow a consistent plan for daily care.

This includes protecting your curls from damage and nurturing them with a daily routine to keep them hydrated. Remember, your hair will reflect the care that you give it.

For starters, if you have curly hair, it is likely to be drier than naturally straight hair because the angle that your hair follicles tunnel out of your scalp makes it harder for your scalp’s sebum glands to release enough oil to naturally moisturize your curls.

Adopting an organic and healthy approach to curl care means unlearning many assumptions about what constitutes “healthy” hair grooming, like using shampoo.

Healthy curls love hydration, not damaging sulfates

You’d never dream of washing a good wool or cashmere sweater with just any old detergent. But most people don’t think twice about applying shampoo to the delicate hair fiber that’s sitting on top of their head.

The problem is that shampoos have a dirty little secret: They contain harsh detergents and sulfates; foaming agents found in dishwashing liquid and laundry detergent. Sure, they’re good for pots and pans because they cut grease so effectively.

Your hair, on the other hand, needs to retain its natural oils to protect it and your scalp. Stripping them away with sulfates deprives the hair of needed moisture, lipids, amino acids, and antibodies, and makes it look dry, dull, and unhealthy.

Shampoo isn’t good for any hair, but for curly girls it’s a disaster.

That’s because curly hair is so porous that it absorbs the harmful detergent like a sponge. Put it in your hair and it doesn’t rinse out.

You still must cleanse your hair and scalp. We recommend doing so with a water soluble, sulfate-free cleanser and a silicone-free botanical conditioner derived from real plant extracts.

CurlyWorld offers a natural, nourishing alternative

CurlyWorld products, are generously infused with safe and natural water soluble ingredients designed to cleanse, nourish, hydrate, and protect your scalp and hair without causing build-up, giving you refreshingly bouncy, healthy curls.

Learn more about the nature of your curly hair in this blog post.

Discover your curl type.

Discover the daily routine for your type of hair.